Vidyard formally launched its Vidyard Rooms digital sales room (DSR) to beta. Vidyard Rooms are available at no charge for both free and subscription clients. However, Vidyard plans to introduce paid DSR plans in the future.
Vidyard Rooms support personalized videos, tailored demonstrations, recorded meetings, documents, and proposals. Users can comment on and tag content. Sellers are notified when new buyers join the room and when content is consumed.
“At Vidyard, we are always looking for ways to help sellers and go-to-market teams create more productive relationships with their buyers,” said COO Jonathan Lister. “With Vidyard Rooms, we are doing just that – empowering sales professionals to build personal relationships at scale and educate key stakeholders in a way that is timely, convenient, and collaborative.”
Vidyard described it as the first “video-first DSR,” but I’m not sure that video-first provides a significant value add as all DSRs support video (and many include chat). There are three primary values of DSRs:
- Expedited deal onboarding and journey stage transition (i.e., looping in the legal department or handing off from an account manager to a customer success manager).
- Engagement metrics.
There is also a latent opportunity for building out the demand unit, but vendors have not focused on that. None of these requires a video-first platform but building out the demand unit and engagement metrics call for the DSR to be native to an SEP, ABX platform, or Revenue Intelligence platform that ingests multi-channel signals. Furthermore, Vidyard is integrated with most of the major vendors in these categories.
As such, Vidyard Rooms are likely to be used primarily by SMBs and in enterprise sales segments that have deployed asynchronous video but not cutting-edge RevTech platforms.
“Demand for Digital Sales Rooms is up 325% year-over-year as post-pandemic digitalization and a shift towards efficient growth put pressure on sales teams to transform the way they work with buyers,” said GTM Partners Chief Analyst Bryan Brown. “With its unique video-first approach, Vidyard Rooms is a compelling new solution in this emerging market that aims to make digital sales rooms more personal, engaging, and helpful to buyers.”