LinkedIn rolled out its Q4 Sales Navigator release in November, but I failed to blog about it. (Q1 will be covered next week in this blog.) The release contains several nascent initiatives including custom lists and the collection of “Reports To” data to assist with organizational mapping. Other feature sets include three new alerts, an improved accounts center, PointDrive activity logging, and additional SNAP connectors.
LinkedIn is beginning to collect data around who reports to whom. As sales reps or others learn about reporting relationships, they can add them to executive profiles. The data is then shared across the LinkedIn contract with co-workers but not more broadly. Following after last quarter’s support of buying committees, it is evident that LinkedIn is looking to infuse additional project and reporting relationships within Sales Navigator.
“We’re laying the foundation for full-blown org charts by adding a new “Reports To” field on the Lead Page,” blogged Head of Products for LinkedIn Sales Solutions Doug Camplejohn. “Once you learn who someone’s manager is, you can add that info to their page by searching for a name or browsing our recommendations. Any additions you or your colleagues make will only appear to those in your company’s Sales Navigator contract. So, the next time you or a team member looks that lead up, you’ll see who they report to, who added that connection, and a reporting history.”
An unlimited number of custom lists of accounts or leads may be built within the LinkedIn desktop or mobile app. Users may post notes on saved leads or accounts and filter the lists by people who have changed jobs in the last 90 days, people who have posted on LinkedIn in the past 30 days, companies who have had senior leadership changes in the past 3 months, etc.
LinkedIn does not yet support custom list uploading. Custom Sharing is part of the Q1 release.
LinkedIn added three new alerts:
- Someone at a saved account viewed your profile
- A saved account has just raised funding
- A saved lead has engaged with LinkedIn posts from your company
which accompany six current alerts:
- A saved lead started a position at a new company
- A saved lead has a new position within the same company
- A saved lead viewed your profile
- A potential lead recently joined a saved account
- A saved lead has accepted your connection request
- A saved lead was mentioned in the news
Alerts are now included in the main menu bar of both the desktop and mobile editions. Camplejohn noted that LinkedIn has improved the “signal-to-noise ratio” of its alerts.
“Think of our Alerts as a trusted sales advisor tapping you on the shoulder with information about your saved leads and accounts when it’s most important and relevant to you,” said Camplejohn.
LinkedIn has simplified its admin experience and “made it much easier to do tasks from assigning users to managing groups.” LinkedIn also unified its administration module across Sales Navigator, LinkedIn Learning, and LinkedIn Recruiter.
Advanced Searching was added to the Sales Navigator mobile app, bringing it to list building parity with the desktop application. Earlier this year, LinkedIn enhanced its company and lead profiles, also bringing them to parity with the desktop application.
“LinkedIn’s recent updates to its Sales Navigator management tool makes it a more robust platform for sales teams. More importantly, the moves to bring more of its desktop features to the mobile app are evidence that LinkedIn finally understands how crucial a mobile experience is when designing a sales tool focused on lead management.”
Amy Gesenhues, MarTech Today
PointDrive, Sales Navigator’s multi-media sharing application, will begin writing activity history back to Microsoft Dynamics. Salesforce PointDrive sync will come in 2019. PointDrive presents documents and video to end users as a landing page and tracks views and shares.
“Now when you send that pricing proposal to a prospect in PointDrive and members of the buying committee engage with it, you’ll be able to see that activity in both Sales Navigator and your CRM,” blogged Camplejohn.
LinkedIn continues to expand its SNAP partnerships, adding Zoom as their first web conferencing partner. Users can now hover over an attendee name and view Sales Navigator intelligence including their profile photo, title, and common connections.
Four vendors launched v2 SNAP integrations which provide broader access to Sales Navigator actions:
- Yesware (Email Engagement)
- Leadfeeder (Visitor ID Analytics)
- Groove (Sales Engagement)
- Outreach (Sales Engagement)
In the Salesforce Winter Lightning release, admins will be able to configure Sales Navigator and add support for Person accounts without having to go to the AppExchange.
This year, Sales Navigator focused on improved functionality and display for accounts, leads, and list building in their mobile and desktop applications; SNAP integrations; GDPR compliance and security; CRM opportunity management and buyers circles; alerting; employment analytics; and PointDrive CRM integration. Details on earlier releases are available in my blog: Q1, Q2, Q3.