LinkedIn Sales Navigator will be rolling out its Q2 release in the coming weeks. New features include a redesigned Leads page, a mobile new Accounts page, additional SNAP partners, and improved message actions in the Inbox.
LinkedIn also announced that its Sales Solutions are fully GDPR compliant with the following changes being implemented later this year:
- Notification of data collection to all LinkedIn members using Sales Navigator at onboarding: We’ll continue to provide notifications of how data is used in our Sales Solutions products before user onboarding for mobile and desktop access to Sales Solutions products, and will add the ability for users to track confirmation of these policies in their LinkedIn account.
- Export of Sales Navigator data: Exports of user data will be available for entire contracts or on a by-seat basis.
- Deletion of Sales Navigator data: Deletion of user data will be available for entire contracts or on a by-seat basis.
- Requests from individuals and contract administrators: Users and contract administrators will be able to request export or deletion of their user data via a clearly documented request process.
LinkedIn did caveat its GDPR support noting that “LinkedIn cannot control the specific messages sent by a customer, which ultimately determine the customer’s compliance with relevant laws throughout the world. As such, we advise our customers to seek the advice of their own counsel regarding their specific uses of promotional messaging within LinkedIn.”
LinkedIn collects marketing consent as part of the terms and conditions during account creation and reconfirms it at the email verification stage. Users can also opt out of marketing materials and messages in their privacy settings.
“It’s always been challenging for salespeople to access all the important information about their prospects in one place,” says Doug Camplejohn, VP of product management at LinkedIn Sales Solutions. “We’re constantly looking for ways to improve Sales Navigator, so we’re pleased to release our redesigned lead page, which will save salespeople valuable time and help them better understand their prospects.”
The redesigned Leads page provides a Show All button for displaying contact information from LinkedIn, CRM contact records, or details entered by the user or her colleagues. The Lead page summary also includes user tags, a CRM badge that provides a direct link to the CRM contact record, and a contact overview.
While the platform remains view only, sales reps can share contact specific details across the Sales Navigator service with colleagues. “You can see additional emails, phone numbers, website URLs, social handles and office addresses pulled from both their LinkedIn profile and your CRM in one place. And if you add, say, a social handle for a person in Sales Navigator, that information is shared with other team members on the same Sales Navigator contract,” said LinkedIn.
A Highlights section calls out common attributes such as Groups, shared companies, schools in common, and connections. Also displayed is the “best path” connection to the individual. The best path could be via TeamLink or personal and professional connections. Highlights also includes a synopsis of recent LinkedIn activity such as posts, likes, and comments.
A Recommended Leads section provides a custom set of additional names at the company based upon search preferences, new contacts at the firm, people with shared connections, and people who have recently viewed the user’s profile.
The Locate Similar Leads section identifies leads at other firms that are similar to the current lead.
The iOS and Android mobile apps support a redesigned Company Summary along with new Saved Leads, Recommended Leads, and Best Path Into modules. News and Updates are also available.
“Our redesigned Mobile Account Page highlights key account details and unique LinkedIn insights about a lead, such as company news like financial milestones or key announcements, basic company info, or recommended prospects,” said Camplejohn. “Ultimately, this will give salespeople access to the information they need, when they need it, wherever they are, so they can act quickly and be more productive.”
If the user hovers over a message in the Sales Navigator Inbox, she will be presented with Archive / Unarchive and Mark Read / Unread toggles.
“By highlighting important information about a prospect such as their job title, contact information, common groups or interests, and CRM activity, salespeople can find natural icebreakers to start a conversation so they can personalize their messages, grow their pipelines, and, ultimately, close more deals,” said Camplejohn.
Sales Navigator users can flag the level of detail passed to Leads when the user views a profile. The lead will see either see the full set of viewer details including name, headline, and location; title and company; or no details (anonymous).
New SNAP partners include Clari (Business Intelligence), SAP Hybris and Pegasystems (CRM), Oracle Eloqua (Marketing Automation), and Groove (Sales Acceleration).
Beginning last quarter, Sales Navigator adoped a more formalized quarterly release process. The Q2 release will be available to Sales Admins on May 21st with the enhancements being rolled out to users in the subsequent weeks.
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