InsideView Marketing Suite for Microsoft 365

Sales and Marketing Intelligence vendor InsideView rolled out a Marketing Suite for Microsoft 365 which packages add-on prospecting and enrichment capabilities for the Microsoft 365 InsideView service. The new suite helps “modern marketers grow and improve the quality of their pipeline, prioritize leads, find and engage ideal prospects and customers, and support account-based marketing (ABM) programs.”

The Marketing Suite bundles InsideView Enrich (lead and webform enrichment), InsideView Target (list building), and InsideView Refresh (Batch Account updates). InsideView is offering special “Suite Deal” pricing.

InsideView has long provided a natively embedded free Insights service for North American sales reps within Dynamics.

InsideView Refresh Match Analytics.
InsideView Refresh Match Analytics.

InsideView Apex, their recently launched go-to-market decision engine, is a further option for the Marketing Suite.

“Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities,” said Joe Andrews, InsideView VP of product and solution marketing. “The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our Targeting Intelligence to get higher quality data, make better marketing decisions, and execute more successful targeted marketing programs. As a Microsoft OEM partner, InsideView is always looking for ways to extend the value we can offer their customers.”

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