True Influence rolled out version 2.0 of its InsightBase ABM platform with enhanced intent data, improved contact data, and an Advanced Relevance Engine which ranks accounts according to ABM demand level.
InsightBase provides intent analytics across 4,000 business topics and fifteen countries. Intent is then matched to contacts, firmographics, and location-level technographics.
According to the firm, InsightBase 2.0 “combines the most advanced data and analytic technologies to create a comprehensive monitoring solution that specifically identifies Intent Signals, which are proven pieces of data that indicate buying interest and purchase acceleration. These signals are collected in real-time as the result of web-based activities – such as web impressions, searches, email opens and more — to create a profile showing which companies and locations are actively in the market for a specific solution.”
In March, True Influence announced a partnership with Dun & Bradstreet to match and enrich company and contact data. Other partners include Zoominfo (contacts), Aberdeen Group (Technographics), and Bombora (intent).
True Influence offers connectors for Marketo, Eloqua, and Salesforce.
“Today, companies tend to rely on first-party lists or behavioral data to plan their B2B marketing approach, but that is just a small piece of the puzzle,” said True Influence CEO Brian Giese. “The fact is, B2B decision makers take a complex journey before making buying choices by conducting research for their next big purchase. To be truly competitive, it’s critical to have a complete, worldwide picture of your prospects’ overall online purchase journey.”