DiscoverOrg, which has historically focused on decisionmakers at top companies, greatly increased its company and contact coverage last week. The firm now collects data on 500,000 global companies, trebling its coverage. With respect to contacts, coverage grew five-fold to 20 million decision makers. All of the new companies are headquartered in the United States, but roughly 27% of the new contacts work outside of the United States.
The expanded company and contact data has long been captured by DiscoverOrg but not presented within their service. Thus, adding a lower tier of records presented a problem which was solved by segregating the records into two categories: Research Verified and Technology Generated. Research verified profiles are collected and audited editorially. They are subject to DiscoverOrg’s 95% data quality SLA with 96% direct dial fill rates and 98% email fill rates. The research verified dataset spans 4.35 million contacts across 163,000 global companies. This dataset remains their primary universe.
The technology generated dataset is collected, validated, deduped, and categorized by DiscoverOrg’s platform. The dataset spans 15.5 million contacts across 319,000 additional US companies. As the dataset also includes technology generated contacts at research-verified companies, sales and marketing can utilize the technology-verified contacts when there are few eligible contacts with the desired titles within the human-verified dataset. They can also drill down into a universe of smaller companies not subject to human verification.
“The dramatic growth of our database is due to rapid advancements in technology-enabled processes built on a decade of expertise with human-verified research. This human+technology approach has allowed us to develop unique assets for cleansing, verifying, and maintaining data that gives our customers the best advantage available: deep, accurate and complete data that fuels their growth.”
Derek Smith, DiscoverOrg Senior Vice President of Data
When prospecting, human-verified and technology-verified contacts are displayed as separate lists. When viewing contacts in a company profile, the human-verified contacts are displayed by default, but the technology-verified contacts are accessible if needed.
DiscoverOrg built its reputation with a human-researched and verified database of top companies which includes org charts, real-time buying signals, sales triggers, and technographics. The firm is now deploying “proprietary technology and human-in-the-loop automation” to deliver “a significantly broader universe with levels of accuracy not typically seen at these volumes.”
DiscoverOrg President Katie Bullard did not provide details on their technological verification processes, but stated, “We have a variety of proprietary tools and technologies that ensure the highest level of depth and quality available in the market. Some of these include tools for retrieving and validating direct dial phone numbers, email verification tools, and tools that parse job descriptions to identify technologies used.”
The expansion provides deeper coverage of SMBs. 94% of covered companies have fewer than 1,000 employees and 75% have fewer than 100.
The new contacts have a minimum of a corporate phone, email, title, department, and company. Approximately 27% of the new contacts include direct dial phones. DiscoverOrg is confident that email accuracy is above the industry standard.
“With this launch, no other company in the industry offers the data quality and depth that smart go-to-market motions demand, AND the data quantity to reach entire addressable markets,” claimed DiscoverOrg.
While DiscoverOrg covers international companies in its human-verified dataset, they do not have an international office, “but we’re always considering our international strategy,” said Bullard.