Email deliverability vendor Validity announced the global availability of Everest, a new platform for email optimization, analytics, and delivery. The platform combines the capabilities of 250ok, Return Path, and BriteVerify, businesses that they acquired over the past two years.
“Validity built Everest to give marketers everything they need to ensure email success,” promised the firm. “Everest is a complete email analytics platform powered by Validity’s exclusive data feeds, the largest data network in the industry, and widespread integration and support within the email ecosystem. It offers marketers a complete set of tools to prepare, test, optimize, and measure their email campaigns. With fully configurable dashboards, a highly intuitive user interface, and seamless integration with many of the leading email service providers, Everest makes it fast and easy to optimize campaigns.
Other features include performance tracking reports, customizable alerts, list hygiene, and campaign benchmarking versus competitors and global senders. Unique features include email certification for avoiding spam filters, View Time Optimization (VTO) for Verizon Media mailboxes, and enterprise-grade managed services.
Everest pre-send optimization features include form validation, bulk upload verification, and design and content tools. Emails are checked against over seventy device-mail clients. Email links and images are tested, and A/B testing is supported.
Competitive intelligence features include message samples, subject lines, sending volume, message patterns, and performance metrics. Everest also flags competitor list hygiene issues, authentication gaps, and blocklist history. “Beyond that, you’ll be able to compare brands side-by-side to identify low-hanging fruit and quick wins around sending volumes, accessibility, mobile compatibility, image animation, localization, and sending best practices.”
Verizon VTO delivers emails at the top of the inbox when the addressee is in her email client, quadrupling open rates and doubling click through rates for Yahoo, AOL, Verizon.net, and ATT.net mailboxes.
Everest “is, by a wide margin, the most comprehensive, insightful, value-add email platform ever offered in our industry,” said Validity CEO Mark Briggs. “Any business that relies on digital marketing should consider Everest as the key to delivering email success.”