Mediafly recently released Revenue360, a revenue intelligence service that combines “content engagement, buyer intent, and sales activity data for a 360-degree view of opportunity and account health in one visual dashboard.” The solution helps revenue teams assess opportunity health, improve forecasting, and accelerate revenue.
The dashboard brings together Mediafly’s content analytics with sales activity captured from Salesforce, SAP, or Microsoft Dynamics and 6sense intent data. Mediafly argues that a broader view of engagement is required for analyzing deal health.
“Many companies claim to have revenue intelligence capabilities, but their solutions provide users with only partial intelligence. In a digital selling environment, sales organizations can no longer rely solely on what happened in the meeting to accurately gauge opportunity health. They also need to understand how buyers engage with content outside of live sales interactions. With the most robust content engagement analytics in the market, Mediafly is uniquely positioned to bridge the gap, offering revenue teams full visibility into insights derived from engagement – or lack thereof – with the content that is presented, shared, and available online.”Mediafly CEO Carson Conant
Mediafly argues that content engagement is a missing element in deal health analysis, with the average B2B Buyers consuming thirteen pieces of content across their journey. Mediafly captures content consumption regardless of channel (e.g., in a content hub on the website, presented in a sales meeting, sent as a follow-up). In addition, Mediafly captures the assets viewed, time and duration viewed, and whether it was shared.
“A wealth of data often goes unnoticed in sales pipelines,” said Tom Pisello, chief evangelist at Mediafly. “Unfortunately, many companies rely on partial insights from CRM or qualitative feedback from sales reps following their meetings. While these insights are helpful, revenue teams have an opportunity to secure a holistic view of the entire deal pipeline, breaking down silos and gaining perspective into the overall health of an account. The addition of Revenue360 allows us to consolidate data and provide prescriptive recommendations unlike any platform on the market.”
The service is in limited release, with full availability planned for later this quarter.