Scandinavian Sales Intelligence vendor Vainu released a new platform for its Swedish and Finnish databases. The new platform includes expanded datasets, CRM connectors, usage-based pricing, and an updated UX.
Customers can migrate to the new platform or stay on the old one near-term. However, future development will only be made for the new one.
The new platform offers a “simplified and unified” UX to “better represent what we offer clients: Actionable and reliable business data,” blogged Vainu Marketer Nikolai Bang. Changes include a simplified prospecting module for Norway and Sweden and updated profile displays.
The platform includes a new filter architecture that will allow Vainu to “develop new filters in the UI faster as our databases expand with new data sets without compromising the platform’s speed or usability.”
Users can now define custom table layouts for reports which are reflected in the product and when downloading tables. Users control which fields to display and their order. In addition, Vainu added a JSON download format.
As the new platform pricing is usage-based, it includes a usage dashboard that tracks records downloaded and CRM account records matched.
While the old platform supported 400 financial variables, they were “incoherent and unmaintained fields, with duplicates, poor documentation, and poor naming.” The new standardized financials display “100 carefully picked financial terms,” and financials are segmented for improved display and navigation.
Along with field display, the reports include definitions, making it easier to understand KPIs and how fields are calculated and rolled up.
To help with customer outreach, Vainu added 26,000 GDPR-compliant, human-verified contacts for Finland and Sweden. Contact records include title, phone number, email, and LinkedIn handle. Contacts were collected for firms with at least 10M€ (Finland) or 100MSEK (Sweden) in turnover.
Scandinavian Business ID connectors are available for Salesforce, MSD 365, HubSpot, and Pipedrive. Global Domain-based connectors support Salesforce and HubSpot.
Bang noted that some customers and prospects had found Vainu to be a “significant financial commitment.” The new usage-based pricing model “helps alleviate this worry” as it “lowers the barrier to entry for trying out data.”
SMB Pricing for one of the Nordic country databases begins at 4,200€ per annum with a 750€ onboarding fee. The Team level supports one user and includes data updates and workflow triggers for 1,000 accounts. The Business edition is similar but supports 8,000 updated accounts with triggers for 9,900€.
The Global Business database, which is domain-based, supports up to 10,000 company exports or enrichments and provides full access to the global database. The Global Database is priced at 12,000€, with each band of 10,000 additional enrichments priced at 1,000€.
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