Today I am continuing my coverage of Google Chrome integrations with Mattermark, a funding database.  The Mattermark Chrome extension provides company and funding details on 1.3 million companies.  The connector identifies companies based upon the current URL in the active browser tab.   If the company is not found in their database, then users can request that the firm be added to Mattermark.

Content includes business descriptions, social media links, industry keywords, top executives with titles, and funding rounds.

The Chrome viewer also provides employee history, funding history, and Mattermark growth score graphs.  Users can even trace along the graphs to find the employee counts, funding amounts, or growth scores over time.

A View Connections button opens up a LinkedIn tab and displays the top connections to the company.  To improve connection accuracy, Mattermark passes the LinkedIn company code.  Other social media links include Facebook, Twitter, Angellist, and CrunchBase.

The extension provides quick access to company searches, saved searches, and lists via the Mattermark browser.  If the user clicks on the company name, the full Mattermark company profile is displayed in a new tab.  Additional content includes funding and acquisition histories, similar companies, news headlines with open web links, and user notes.

Multiple graphs are displayed including Growth and Mindshare, web traffic, social media (Twitter, Facebook, and LinkedIn), and app ranks (Apple App Store and Google Play).  Unfortunately, none of the graphs provide context.  Thus, if there is a spike in social media activity, there is no direct method for discerning what events or promotions drove the spike.  Likewise, a declining growth score lacks context.

Users can also click on one of the company investors listed in the Chrome window to view a list of other investments made by the PE/VC.  Along with a list of the investments with recent funding data and growth scores, Mattermark provides investor analytics including top industries, growth momentum, business model (B2B vs. B2C investments), stage distribution, and company location.  Thus, a startup could use Mattermark for both building prospect lists targeting fast growth companies and research on potential investors.  Knowing what stage, industry, and location a firm invests in helps narrow a CFO’s funding targets.

Mattermark collects and edits its company dataset.  After cancelling the last of its data licenses last year, Mattermark now mines all of its data.  They also have a small team of analysts for verifying the extracted content.

Executive information is limited to top names and titles.  They do not provide contact information.  However, users can click on the LinkedIn icon to be taken directly to the LinkedIn company page for research.

I should warn you that the service is expensive.  Users must have a paid subscription or free trial for access to Mattermark Chrome extension content.  Pricing begins at $6,000 per annum.

Given its price and limited coverage, Mattermark is best suited for PE/VC firms and startups looking for their next funding round.