Infofree: SMB Prospecting, Credit Scores, SFA, and Mobile App

Infofree mobile creditIn the past two weeks, SMB Sales Intelligence vendor Infofree has added 16 million US emails and light credit report information to its service.  Infofree provides low cost access to business and consumer databases for the SMB market (they also serve some enterprise clients, but their sweet spot is SMB).

The service has a number of similarities to Infogroup’s Salesgenie service, so prospects would be well advised to evaluate both offerings before signing up for a contract.

Key features include business and consumer prospecting; light sales force automation (SFA) features such reminders, tagging, and note taking; business trade credit profiles; events databases (e.g. New Businesses, New Movers); and a mobile app.

Infofree is not a candidate for strategic sales teams.  Profiles and screening are thinner than found in enterprise sales intelligence vendors.  You also won’t find sales triggers, public company financials, company news, or industry research.  Instead, the product should be viewed as an SMB service designed for industries that sell to both businesses and consumers (e.g. office supplies, insurance agencies, communications services, food services).

Infofree also includes a light SFA service called CRM101 which serves as a contact and list manager.  Users can store notes, set up reminders, and assign tags within CRM101.  Furthermore, CRM101 is available through their mobile app, allowing for quick note taking after field sales calls.

Other Android and iOS mobile features include mobile prospect lists, map viewing of prospect lists, click-to-call, click-to-email, driving directions, and company and credit profiles.

Infofree.com is priced at $79.95 monthly or $799 annually. The annual subscription includes up to 10,000 downloaded records per year with additional records available for five cents each.  Volume discounts apply for multiple seats.

Infofree is one of the eleven vendors I profiled in my just published 2015 Field Guide to Sales Intelligence Vendors.  In the coming weeks, I will provide mini-profiles of each of these vendors in my blog.  I have already published a few:

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