Technology Intelligence vendor Datanyze rolled out an Account Intelligence capability which provides a set of buying signals via a dashboard and daily email alerts. Amongst the sales triggers covered are Acquisition Events, Funding Events, Technology Adds/Drops, Job Postings Added, and Recent News Articles.
Datanyze CEO Ilya Semin said that the firm is looking to expand beyond lead generation into Account Based Marketing. “We could do a really good job identifying companies that our customers should go after, but when they already have a list of companies they want to talk to they use the ABM model, meaning there’s already a list of accounts. How can we help? With an ABM approach we didn’t really have a solution. This new feature, Account Intelligence Dashboard, is designed specifically for companies that use an ABM approach.”
ABM lists can be uploaded as CSV files of ABM domains, generated as a targeting report, gathered from Datanyze tags or matched against Salesforce Opportunities, Leads, or Accounts. Users can then select which technology adds and drops are relevant to their campaigns and account plans.
“Traditionally, the approach for salespeople is, ‘Hey, let me go find the accounts that I want to target and let me see if they’re interested in my solution or product.’ The account-based approach is when companies, usually marketing departments, identify a list of companies that will definitely be a good fit, the sales rep is responsible for a territory and will be given a list of 100 accounts that they need to talk to in the next year. Using our Account Intelligence Dashboard, they can upload this list of 100 accounts, and every time there is a good buying signal it will give them context to reach out to this company.”
- Datanayze CEO Ilya Semin
Along with Account Based Sales, Datanyze positions the service for competitive intelligence (tracking technology and events at your competitors) and customer success monitoring (identifying growth and opportunity events as well as monitoring complementary and competitive technology).
The service is free to Datanyze Small Team ($500 per month for ten users) and Enterprise customers. A limited free version will be available in a few months.