UK Technology Sales Intelligence vendor Rhetorik released an enhanced version of its UK and Irish NetFinder service. The revised edition covers over 40,000 corporate and public-sector sites. The service doubled its technology buyers to 215,000 and increased its technology coverage five-fold including enhanced install data on cloud, enterprise and vertical industry applications, system software and middleware applications.

The Rhetorik database tags over 10,000 products from 6,000 vendors and maintains over 150 technology categories. Data coverage spans 164 biographic, firmographic, and technographic variables including email, phone, revenue, employees, line of business, and site-level technographics. All contacts are GDPR compliant and 92% contain emails.

“Rhetorik has adapted its policies and procedures to upgrade DPA regulatory standards to meet GDPR requirements,” said the firm. “While monitoring closely progress on the e-Privacy legislation, Rhetorik follows best-practice processes as set by PECR – Privacy and Electronic Communication Regulation. We have implemented clear and easy to follow procedures for individuals to be informed and manage their own Business Card Data. We keep access to all B2B information secure and protected.”

Data is gathered through a combination of automated means and editorial research.

Over the past year, Rhetorik has partnered with the European Market Intelligence Group (EMIG) and CNCData to provide European and AsiaPac coverage. The EMIG coverage spans 14 countries, 180,000 companies, and one million contacts. The CNCData partnership delivers over two million contacts and 1.2 million companies across 23 AsiaPac countries.

Rhetorik, which has provided technology intelligence for over two decades, underwent a management buy-out last summer. At the time, CEO Meredith Amdur, set a goal of expanding their “data gathering and analytics capabilities to create new products for technology sales and marketing professionals worldwide.”