Last month, LinkedIn Sales Navigator rolled out a set of alert enhancements as part of its Q2 release. Alerts are intended to deliver “timely, relevant, and actionable insights” which allow reps to shift from researching to selling and building relationships. As with other recommendation engines, Navigator alerts call out the “Next Best Action” with an “instant snapshot of the things that matter most about your prospects along with recommended action step for each.”
“At LinkedIn, our goal is to arm you with timely, relevant, and actionable insights so you spend less time sifting through information and more time focused on what matters: building relationships and closing deals,” stated the firm in its release notes. “Alerts on the homepage gives you all the functionality of Newsfeed in a compressed, easy-to-use dashboard. Don’t worry about missing anything — all of your favorite items from the old Newsfeed live on as alerts. We’ve also added some new types of alerts as well!”
New alerts are highlighted in blue at the top of the feed. Each alert contains an action step (e.g. Message, See Article, See List). Alerts may be filtered by type and individual alerts may be deleted or turned off.
Three new alert categories were released
- An account has had a funding event
- A colleague shared a custom list
- Pending actions in Sales Navigator Coach
LinkedIn recommends that Navigator Alerts be reviewed once or twice a day.
“Every sales professional faces the challenge of how to best spend their time, maximize their productivity and close more deals,” said Camplejohn. “That’s why Sales Navigator is now centered around alerts — making it easier for salespeople to identify important changes and prioritize the best next steps to take.”