InsideView went on the offensive to capture Data.com customers as Prospector and Clean are phased out over the next year. InsideView is offering their free Data Health report “as many Data.com customers have seen a degradation of data quality since the announcement was first made over a year ago.”
Data.com Prospector and Clean contracts are no longer renewing beginning this month.
“Customers tell us that the switch from Data.com to InsideView was not only easy but gave them more confidence and made their data more useful than ever,” said Umberto Milletti, CEO of InsideView. “Now we’re adding more data, more technology, and more analytics to make InsideView even better, because it’s not just about the data. It’s about how it helps drive marketing, sales, and the bottom line.”
InsideView covers twice as many contacts (35 million) as Data.com including global contacts and emails. InsideView also emphasized its improved match logic:
- Comprehensive analysis of customers’ data quality (i.e. malformed company names, transposed data fields, incomplete addresses, etc.)
- Flexibility in match logic based on business needs and data availability (i.e. company name, website/email domains, street address, city, state, country, etc.)
- Higher match rates and accuracy using probabilistic intent (e.g. inferring a match result based on geographic or industry clustering, etc.,) within the input file.
- Clear explanations of why records match and suggestions for those that don’t match.
Other enhancements include expanded location data with site counts and “fine-grain control for selecting CRM records under management and field level update rules.”
Dun & Bradstreet has an inside track on acquiring Data.com licenses. D&B Optimizer is the most popular Lightning Data solution followed by InsideView, Bombora (intent data), Zoominfo, and HG Insights (Technographics). As a long-standing Data.com partner (account records are sourced from the D&B WorldBase file), Salesforce is working with Dun & Bradstreet to migrate Data.com customers to D&B Optimizer and D&B Hoovers.
In the Sales Intelligence category, the top four B2B sales intelligence AppExchange offerings come from Zoominfo, DiscoverOrg, D&B Hoovers, and InsideView.
InsideView also announced that its Microsoft Dynamics Insights service will be available at no charge through the end of current MS Dynamics 365 contracts. Current Insights customers simply need to opt-in. Companies that do not qualify can license Insights directly from InsideView.
“Microsoft is committed to delivering stellar customer experiences and it became clear to them, after announcing changes to their data augmentation strategy in January, that many customers love and value InsideView Insights,” said InsideView Senior Product Marketing Manager Janice Bowen. “In response to their needs, Microsoft decided to continue providing InsideView’s data and intelligence solution for an extended period of time.”