Zoominfo Files for IPO

Revenue Growth Data from Inc. 5000 (2011 - 2017) and Debtwire (2018)
Revenue Growth Data from Inc. 5000 (2011 – 2017) and Debtwire (2018).

The day before Thanksgiving, Zoominfo began the process of filing an IPO in accordance with Rule 135 of the Securities Act.  According to the firm, “The initial public offering is expected to commence after the SEC completes its review process, subject to market and other conditions.”

Zoominfo is profitable and has a valuation in excess of $1 billion.  The number of shares and offering price have yet to be determined. 2019 revenue is estimated to be around $350 million up approximately $100 million thisyear.

“The paperwork is a draft registration for a common stock offering.  The confidential draft filing is a mechanism built into the 2012 Jump-Start Our Business Start-Ups, or JOBS, Act, and was designed to make the IPO process for companies with less than $1 billion in revenue easier.  Companies must file information publicly 15 days prior to starting an investor roadshow or the effective date of the registration.”

Malia Spencer, Portland Business Journal

Zoominfo, formerly named DiscoverOrg, has a long history of organic and inorganic growth.  It is now the number two sales intelligence service, behind only LinkedIn Sales Navigator, with around a 25% market share.  Acquisitions include Zoominfo, RainKing, NeverBounce, Komiko, and iProfile.

Zoominfo released the Zoominfo Powered by DiscoverOrg platform in September. The new platform combines the DiscoverOrg technographics, Inside Scoops (sales triggers), editorially verified bios, and top global company profiles with the Zoominfo deep contact data with emails and direct dials. New features include WebSights visitor intelligence and FormComplete web forms.

Last week, Zoominfo released Workflows, their “first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.” I will be covering Workflows tomorrow.

Zoominfo offers pricing and packaging similar to its legacy offerings, helping ensure a smooth transition to their new platform.

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