B2B DaaS vendor SalesIntel added visitor intelligence (first-party intent data) to its marketing capabilities. VisitorIntel matches website traffic to companies and enriches the subsequent event records with firmographics, technographics, and contacts. Visitor intelligence provides an early warning system that a company is being researched before anybody registers for a white paper or requests a callback.
SalesIntel also has a partnership with Bombora for their B2B intent data derived from a co-op of media sites. Thus, SalesIntel users have access to both first and third-party intent intelligence. The firm licenses IP and cookie to domain data, but most of the VisitorIntel intellectual property was developed internally.
Marketers may filter the visitor window (e.g. today, yesterday, this week, this month) to view recent site activity. Site activity may be downloaded as a CSV or uploaded to Salesforce, HubSpot, Marketo, Outreach, or SalesLoft. When sent to SalesLoft or Outreach, a cadence / sequence can be initiated.
VisitorIntel should be viewed as a V1 release. Activity is processed daily, with plans for real-time updates. Its reporting is also fairly simple.
“It always helps our sales and marketing teams shorten sales cycles when we are able to target companies that have expressed interest in our products and services, and website visits are a terrific indicator of that interest. If we can find the people who are checking us out on the web, and easily find the other people in that organization who we might want to reach out to, we are ahead of the game. We believe our clients can similarly benefit, so we conceived and launched VisitorIntel within our SaaS product.”SalesIntel CEO Manoj Ramnani
VisitorIntel is available as part of SalesIntel’s Pro premium package that also includes data enrichment and Bombora intent. Pro pricing begins in the $5,000 to $10,000 range.
SalesIntel also added keyword searching to its list building. SalesIntel filtered two million terms down to 70,000 searchable keywords. Keywords let marketers identify prospects based on ideal buyer persona or targeted messaging.
“Good, clean, and insightful data is the true enabler for sales and marketing teams, and it is core to our mission to provide our clients with as much detail as we can so that they can truly know their target buyer,” said CEO Manoj Ramnani. “Keywords will greatly benefit our user base by providing that extra level of detail.”
SalesIntel has trebled its customer base over the past year, benefiting from market consolidation and its high-quality data positioning. Sales slowed during the first two months of the pandemic, but have picked up with a strong pipeline.
SalesIntel continues to build out its database of quarterly re-verified contacts, reaching 6.2 million this month. They have begun to internationalize this dataset.