Karlsruhe-based Sales Intelligence vendor Echobot rebranded as Dealfront this week.  Dealfront is the combination of Echobot and visitor intelligence vendor Leedfeeder which merged last year.  The rebrand coincides with the merger of the two companies on a common platform. 

Dealfront content includes 30 million European companies, nearly 90 million contacts, 33 event triggers, and visitor intelligence.  Dealfront sources company intelligence from national registries, company news, and corporate websites.  Company content includes news, business events, corporate linkages, and registered financials.

Dealfront offers five products:

• Target: ICP-based targeting spanning 30 million European companies and nearly 90 million contacts.
• Connect: Sales Intelligence platform with company and contact profiles, build-a-list functionality, and Send to CRM.
• Datacare: DaaS data cleansing and enrichment services.  Datacare supports Bi-directional integrations with Salesforce, MS Dynamics, HubSpot, Pipedrive, and Zoho. 
  Dealfront also supports Zapier integrations and Slack notifications.
• Web Visitors: GDPR-compliant website visitor tracking that maps page-visit activity to customers and prospects.
• Promote: New Programmatic display functionality that supports targeted campaigns and IP-based retargeting of website visitors.

CEO Bastian Karweg argued that Dealfront, a European-based company, offers multiple advantages over North American-based sales intelligence and B2B Data companies.  Dealfront differentiators include local market knowledge, European data hosting, and GDPR-compliant data gathered from company websites and local registries.  Furthermore, Dealfront is transparent in its data sourcing and does not engage in community data mining or email scraping.

Dealfront offers native language sales and support, with offices in Germany, Finland, the Netherlands, Denmark, Sweden, Italy, and Spain.  Dealfront has grown to 330 employees that speak a dozen native languages, providing its clients with a “distributed, diverse salesforce across Europe.”

To emphasize its European bona fides, it adopted the blue and yellow colors of the EU flag and the tagline, “The way to win deals in Europe.”

“You just can’t do business in Europe the way you do business in the US.  You don’t do business in France the way you do business in Germany,” remarked Dealfront CEO Bastian Karweg.  “You don’t even do business in Berlin the way you do business in Bavaria.  Dealfront delivers localized data, applications, and familiarity with European standards, culture, languages, and practices to give your sales and marketing team the advantage of feeling and acting at home in any European country or region – no matter where your business is based.”

The Dealfront platform supports four stages – Discover, Qualify, Convert, and Optimize – in a flywheel feedback loop that gains momentum as the platform refines each client’s ICP.  “This flywheel effect turns static ICPs into dynamic, self-optimizing, and real-time customer profiles that always improve in accuracy and reflect reality.  The result is more leads that end in sales, transforming businesses into a self-propelled revenue engine,” explained the firm.

“Our platform of data and applications shows you the best way to engage your ICPs in a localized way that’s effective in whatever country you’re in, in whatever region you’re targeting,” says Dealfront CPO Pekka Koskinen.  “Because we’re on the inside and speak the language, we’re working with higher-quality live intelligence on your ideal buyers.  Nothing gets lost in translation, nothing gets misunderstood, and nothing is outdated.  Our platform, along with our teams on the ground in each location, empowers you to convert leads to deals.”

Last year, Great Hill Partners invested €180 million to merge Echobot and Leadfeeder and set aside €50 million to fund future strategic acquisitions for Dealfront.  Clients include Hertz, Siemens, Eventbrite, and Pipedrive.