I was going to address the Unomy acquisition yesterday, but DiscoverOrg acquired RainKing so Unomy was bumped to today. This is the fourth deal in the news this week (Moody’s acquisition of Bureau van Dijk closed at the beginning of the month and Zoominfo was acquired by PE company Great Hill Partners.
The WeWork acquisition of Unomy is an out of left field deal. WeWork has been using Unomy for the past year to assist with their sales process. The firm is looking to integrate Unomy into its workflows to improve both close rates and pipeline velocity for their co-working offices. WeWork views Unomy as a key dataset for expanding enterprise sales. While the firm provides office space for companies of all sizes, they would like to expand enterprise sales beyond 30% of their monthly revenue and 20% of their membership.
“Their B2B intelligence layer will be able to help us enrich our data sets when we’re driving sales in the enterprise market,” said WeWork SVP for Digital Product Ron Gura.
For WeWork, Unomy’s platform will become the backbone of our growing internal sales platform. The Unomy software will be integrated into WeWork’s current systems and the Unomy team – now part of our Sales & Marketing and Digital Products groups – will work with our enterprise sales team to help them go to market most effectively and improve their targeting capabilities, conversion rates, and productivity. More broadly, the Unomy team will also help streamline sales processes, build robust sales intelligence infrastructure, and close member prospects for our enterprise and regional sales teams around the world.
- Ron Gura, WeWork SVP for Digital Product
WeWork will be retaining Unomy’s staff of twenty which will operate out of a Tel Aviv office.
WeWork did not indicate whether Unomy would be available to their tenants as a free or discounted service. WeWork offers a services store to its tenants with over forty sales and marketing partners. Amongst the firms with partnership discounts are Salesforce, CrunchBase, and RelPro. However, WeWork does not plan on continuing the commercial product and will phase out the Unomy service, helping to transfer clients to other sales intelligence solutions.
Unomy’s database covers 17 million global companies and over 100 million executives.