B2BSignals

B2BSignals' departmental filters are more granular than most vendors and span functions across the organization.
B2BSignals departmental filters are more granular than most vendors and span functions across the organization.

Technology sales intelligence vendor B2BSignals offers data enrichment and prospecting across a database of 50,000 global companies, 700,000 locations, and 27 million executives.  Emails are available for over 20 million executives with emails suppressed in countries with opt-in email regimes (e.g. Canada, Europe).

B2BSignals maintains a proprietary taxonomy for product categories, roles, departments, seniority, skills, and industries.  Over 20,000 technology products are tracked across 8 million product users.  Products and executives are identified at the location level.

B2BSignals does not license any data but acquires it through an open web crawl combined with social listening and editorial review by 900 staff in the Philippines and India.  The web crawl completes every 45 days.

Company prospecting filters include company name, industry and sub-industry, product category and sub-category, employee range, revenue range, domain, international region, country, state/province, city, and “HQ only”.  Contact filters add name, title, email availability, email id, department, and seniority level.  Users may upload suppression files as well as suppress previously downloaded records.

Executive profiles display location address, emails, corporate phones, work histories, roles held, title, department, level, tags and firmographics.  Users may add tags and download the profile as a PDF.

B2B Signals Contact profiles are quite detailed and include emails, titles, roles, products used, work history, tags, and firmographics.
B2B Signals Contact profiles are quite detailed and include emails, titles, roles, products used, work history, tags, and firmographics.

While the prospecting module has clear strengths concerning product and functional responsibilities, sizing data is limited to ranges and location prospecting lacks postal codes, counties, metro areas, and ZIP radius filters.

Company profiles include contact information, Google map, revenue and employment ranges, products installed, contacts by department, and tags.  However, the profile lacks social links, news, sales triggers, and business descriptions, all content which could be gathered via its web crawl.

The User Experience is modern and straightforward.  Separate home pages are provided for sales and marketing.  The Sales Home focuses on prospecting with filter variables, saved searches, recently viewed companies and contacts, and company and contact counts.

Pricing begins at $500 / month with unlimited search, read, and discover, but restrictions on the number of exported contacts and users.  If multiple users download the same record, the user is not charged for subsequent downloads.

In Q4, they will roll out an enterprise edition with APIs and connectors.  A recently introduced Salesforce connector supports batch and on-demand enrichment; custom field mapping; “stare and compare” updates; company and contact prospecting; and i-frame display within account, contact, and lead records.

The B2BSignals Find Contact Prospecting tab in Salesforce
The B2BSignals Find Contact Prospecting tab in Salesforce

The company has an analytics product in beta called Market Insights which provides installed technology segmentation analysis by geographical region, industry vertical, company size, and department. The product is similar to analytics offerings from BuiltWith, Datanyze, and HG Data.

The data cleanse and enrich function pre-processes the records before attempting to match them (many vendors skip this step).  The cleanse steps validate company and contact data, flag obsolete records, remove special characters, dedupe the file, and normalize company data. Cleansing helps improve match rates while flagging out of business companies and contacts no longer at a firm.  Data enrichment then appends firmographics, installed products at both the company and contact level, title, role, department, email, and products used at the contact level.

DiscoverOrg’s recent acquisition of number two technology sales intelligence vendor RainKing cemented their position as the leading vendor.  However, B2B Signals is positioning itself to take a run at the number two position in the technology sales intelligence space with data enrichment, market analytics, and prospecting.  Other contenders for the second position are Aberdeen Services, HG Data, and Corporate360.

Salesify had 2014 revenue of $16.9 million according to their Inc 5000 listing.  The firm was acquired in 2015 by Ziff Davis.  They launched B2BSignals last October.

Correction: B2BSignals was spun off as a separate business unit from Salesify after the Ziff Davis acquisition.   The article originally referenced Salesify, but that is a separate business unit.

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