Dun & Bradstreet announced its spring releases and enhancements at Forrester’s B2B Data conference in Austin. Dun & Bradstreet launched D&B Connect for Salesforce, its new data management service, and expanded D&B Rev.Up ABX functionality.
“With more accurate, actionable CRM data, businesses can make more confident decisions, identify more cross-sell and upsell opportunities, and target with greater precision,” blogged North American Sales & Marketing GM Stacy Greiner. “That’s the foundation for strong account-based strategies and digitalization. It’s the foundation for a stronger business, period.”
D&B Connect for Salesforce is the next generation of Salesforce hygiene products, superseding D&B Optimizer for Salesforce. Users have broader control over matching logic. They can employ easy matching based on Dun & Bradstreet Confidence Codes or customize the match logic by leveraging Confidence Codes alongside country/region selects and match quality.
The operations manager can set the importance of individual match grades by field (e.g., street number, name, etc.). Admins can also set match inclusion criteria, defining which fields should be excluded from matching (e.g., Non-Headquarter locations, Out-of-Business locations, Non-Marketable locations, or Undeliverable/Unreachable locations).
Connect for Salesforce has dramatically expanded the data sets available for enrichment, providing access to over 1,600 data elements based upon subscribed data blocks. Admins also have control over refresh frequency and rematch rules. Data may be refreshed every 14 days with the option of rematching unmatched records. Transactional matching is also supported, allowing real-time match and append for newly created records.
Other features include data health reports, field-level mapping, out-of-business flags, and duplicate management. In addition, Dun & Bradstreet offers 37 million subsidiary and branch linkages, ensuring proper territory management and lead assignment.
“What is preventing our marketing campaigns and sales plays from firing on all cylinders? asked Dun & Bradstreet Greiner. “Quite simply, bad data that is outdated, incorrect, duplicate, improperly formatted, or just outright missing. Let’s face it — we’re all to blame. We’re just not good about keeping our data up to date and refreshed. We don’t even do a good job entering the right data in the first place. This may be due in part to subjectivity, in part to laziness, and in part because there’s just not enough time in our day to be thorough enough.”
D&B Connect for Salesforce starts at $5,000 per company per year.