B2B data vendor Clearbit posted a demonstration video of its ChatGPT plugin that supports Reveal (visitor intelligence), Enrich, and Prospector API calls, helping marketers build free-form queries against Clearbit’s intelligence. For example, marketers can ask for lists of companies or contacts that match their ICP and demonstrate clear intent. They can also identify firms displaying clear purchase intent over the past week by analyzing Clearbit’s Weekly Visitor Report data.
In the demo, ChatGPT-4 queries are executed against Clearbit to identify three large companies in Japan. No coding knowledge is required, with ChatGPT leveraging Clearbit’s business intelligence API and Whimsical’s account mapping service.
A follow-on query displays a Whimsical account map of Rakuten execs sourced from Clearbit.
Rakuten exec account map, collected from Clearbit and processed through Whimsical, displayed in ChatGPT.
“With this plugin, anyone—be it a marketer, sales professional, or even a curious individual—can now create and utilize the same complex sales and marketing workflows that were once reserved for the most highly technical growth teams. It breaks down the walls that have long separated the technical growth hackers from the rest of the business world.”
Clearbit Group Product Manager Zachary Swetz
By grounding ChatGPT with business intelligence, Clearbit addresses the issues of data latency and hallucinations related to firmographic and contact queries. Furthermore, when third-party plugins are deployed, ChatGPT cites them, addressing the problem of attribution and GDPR compliance (as Clearbit is compliant). ChatGPT also displays which plugins are enabled within the model.
“While ChatGPT is extremely powerful, go-to-market teams currently can’t fully capitalize on its potential due to its out-of-date data—ChatGPT’s current knowledge cutoff is March 23rd, and it has limited knowledge of the world and events after 2021. And, it has a tendency to hallucinate, producing answers that seem accurate, but are incorrect,” wrote Swetz. “To remedy this, we’re bringing Clearbit’s reliable and accurate data to ChatGPT to make it an incredibly valuable tool for sales, marketing, and operations professionals.”
This is part II of my discussion of Data Axle. On Monday I covered the launch of its Audience360 cloud-based data management platform.
B2B data vendor Data Axle announced expanded US content coverage, including additional depth for federal contractors, startups, nonprofits, and medical professionals. Organizational counts grew five percent, with Data Axle “adding hundreds of thousands of sought-after businesses and millions of new or updated contacts,” with “new attributes [that] are incredibly accurate and reliable,” explained Senior PR Manager Courtney Black to GZ Consulting. “Businesses can use this data to effectively identify prospects, which is particularly important in the current economic climate.”
New coverage includes 20 thousand more startups, 100 thousand federal contracting businesses, 100 thousand medical professionals, 35 thousand restaurants and bars, 500 thousand nonprofit organizations, and two million other US-based companies.
The medical professionals dataset spans 44 medical occupation titles and 124 specialties.
The federal contracting coverage has long offered ownership flags for veteran, minority, and women-owned businesses. Data Axle added Unique Entity Identifiers (UEI) alongside the expanded coverage.
Startup profiles include names, address fields, phone numbers, industry codes, corporate email addresses, websites, Twitter, and other social media handles. The firm recently added a source of technology startups but did not disclose the name.
Nonprofit profiles include EINs (federal tax ids). As most nonprofits do not earn revenue, the data set focuses on modeled machine-learning employee counts. Board members are included in the coverage.
Data Axle publishes data on 16.8 million US and 1.1 million Canadian businesses.
Data Axle content spans nearly 18 million US and Canadian verified businesses and 150 million business contacts. Data Axle also added or updated 10.3 million contact records, with “superior coverages of firmographics, such as industry type, professional specialty, cuisine, and geocoding.”
“All our products benefit from the extended datasets,” explained Data Axle Marketing SVP Kara Alvarez to GZ Consulting. “Business data is added to Data Axle’s platform in real time as we identify updates, and each of our products and services leverages this central fulfillment platform as do many clients.”
Among the benefits listed by Alvarez were:
B2C Link connections offer more contact-to-consumer connections, tying together business and consumer profiles.
Data Axle products, including Genie (formerly Sales Genie), USA, Exact Data, and Reference, etc., enjoy expanded business data. For example, Genie contains “attributes specific to the use cases Genie clients focus on as opposed to the more extensive set available in our data platform.”
Data Axle’s standard and custom programmatic audiences “are always current” in any channel. Partner ecosystem audiences “also benefit as they ingest those updates.”
“At Data Axle, we are constantly seeking to expand the number of records available to our clients while simultaneously ensuring that the quality of our premium verified data remains at the highest level possible,” said Data Axle CEO Michael Iaccarino. “Our clients count on us for data at scale but also accuracy. We focus on carefully integrating machine learning into our processes. However, we will never cease leveraging human verification. We make over 20 million calls yearly to ensure details and key information are correct.”
Data Axle also gathers consumer data, so its B2C Link dataset benefits from the increased breadth of businesses and medical professionals.
“As a leading provider of consumer data in addition to business datasets, Data Axle plays a vital role in establishing a crucial connection between businesses and consumer profiles,” stated the firm. “The recent addition of business contacts in Q2 further strengthens this connection. Data is available separately for organizations looking to build insights between the two datasets or as a prebuilt set of audiences.”
Factiva, a news and company intelligence service from Dow Jones, announced that it has reimagined its product experience with a “modern, intuitive, and easy-to-use design” that “streamlines knowledge gathering and consumption.”
Factiva has long competed against LexisNexis in the news space for journalists and business professionals. It delivers content from over 200 countries in 32 languages, along with company profiles. At one point, it competed in the sales intelligence space against OneSource, LexisNexis, and Hoover’s but stepped away from that segment about a decade ago.
New features include personalized and trending news modules, enhanced natural language search capabilities, and tailored content recommendations to “support strategic, data-driven business decisions.” The new UX is designed to simplify research and is mobile-first.
“News-derived data is a critical source of business intelligence for any professional, providing an unparalleled view of the past and present and windows into the future,” said Traci Mabrey, general manager of Factiva at Dow Jones. “At a time when the threat of misinformation and disinformation is ever-present, every level of the organization needs easy access to high-quality, trustworthy news to guide their daily decisions. This is what led us to the strategic redesign of Factiva.”
New features include:
A fresh and modern interface that’s accessible to users with all levels of experience.
Faster, free-text-based search optimized for ease, speed, and content discovery.
Responsive, mobile-first design that adapts to any device, ensuring the same powerful functionality anytime, anywhere.
Personalized results tailored to the topics, industries, and companies that are most relevant to each user.
As millennials and Generation Z move into management, they seek “instant access to a personalized view of fact-checked content from multiple sources and publications.” Furthermore, their information tools must be convenient.
“The role of knowledge management has rapidly evolved—people expect an experience like that of their favorite app, while still requiring trusted, premium information,” said Mabrey. “Our goal is to be the leading news and business search engine for the decision makers of today and tomorrow. With Factiva, the next generation of leaders can leverage high-quality, trusted news to cut through the noise, and surface business-critical information.”
Databook account insights are displayed in Salesforce Account and Opportunity records.
Sales Intelligence vendor Databook unveiled a Salesforce connector that helps “sales teams translate financial data and business insights into sales strategy and execution.” The AppExchange solution provides access to “personalized, real-world insights and recommendations” concerning which accounts are in-market, whom to contact, and how to message their offerings.
Databook employs AI and NLP to generate account and solution-specific insights “with the same level of relevancy and value provided by professional consulting firms.” Custom content supports “account planning, executive preparation, value architecture, ABM, and customer presentations.”
Insights include
Databook Score (propensity-to-buy scoring)
Recommended use cases
Financial case for change
Strategic priorities
Management intent
Buying cycle history and trends
Investor sentiments
Databook Risks & Opportunities insights
Account insights highlight customer priorities and pain points, helping reps hone messaging and identify risks and opportunities. Databook insights are displayed in account and opportunity tabs and include strategic insights, recommendations, and “downloadable executive decks and point-of-views that align to corporate priorities, market conditions, fiscal year timing, and financial case for change.” Databook also notifies reps about key account changes.
Opportunity recommendations include tips/steps such as “select an economic buyer for this opportunity,” “review management changes at <account>,” “read <account>’s latest earnings transcript.”
Sales reps can download a set of overviews and tools, including executive point-of-view decks, sales presentations, executive briefings, company profiles, and an account worksheet offering a step-by-step account strategy.
Sales reps can link from the CRM dashboard to Databook to identify deal expansion opportunities. Databook highlights use cases deployed at similar companies that may be relevant. Use cases are highlighted with “relevant proof of success and value-driven vision for the future to create the strongest possible pitch that resonates with executive buyers.”
Databook presents financial and business data sourced from over a dozen vendors.
During the beta period, early adopters increased company research by 157% when accessing Databook insights from both the web and Salesforce vs. simply conducting research via the browser. The firm claims that sales teams using Databook average 3X more pipeline, 2.5X larger deals, and 1.5X faster cycle times.
“Now, more than ever, sales reps need to hone strategic acumen to drive executive relationships and effective sales execution,” said Databook CEO Anand Shah. “Databook’s new CRM application combines essential external context about a company’s business objectives, financials, and budget cycles with the internal account and opportunity information within Sales Cloud to create a new level of intelligence and customer understanding. Now any rep can have an executive-level conversation aimed directly at the business problem they solve in order to repeatedly grow and close deals.”
Databook closed on a $50 million Series B in March led by Bessemer Venture Partners and joined by DFJ Growth, Threshold, Microsoft’s Venture Fund M12, Salesforce Ventures, and Haystack.
ZoomInfo continues to build out its company database, tripling its coverage over the past year. Its most recent content additions are small firms not found on the Internet. The firm was able to treble its company coverage after acquiring Everstring in late 2020. The expanded coverage improves a core data asset the firm deploys across its four cloud services.
“Now ZoomInfo customers have broader visibility into their total addressable market. Teams using SalesOS can build more targeted company lists based on characteristics of their ideal customers, driving more accurate segmentation,” stated the firm. “Users of ZoomInfo’s OperationsOS product will experience increased match rates and can build out more robust and accurate company hierarchies. MarketingOS users will be able to reach wider audiences through their campaigns and identify more traffic visiting their websites. And customers of TalentOS will be able to find more qualified candidates in a challenging hiring environment.”
ZoomInfo offers a corporate family tree display that allows users to expand/collapse nodes and drill down to subsidiaries.
Data was sourced from state registries, business registry filings, and licensed data. ZoomInfo also addressed a long-standing gap in its coverage with 35 million “non-headquarter company locations” (e.g., branches). Branches are crucial for accurately sizing markets, routing leads, and performing lead-to-account mapping. For example, if an inbound branch lead, particularly one with a different name than its parent, is not mapped to the parent HQ, it is likely to be misrouted or ignored.
Every ZoomInfo company record contains revenue, headcount, and industry mappings (NAICS and US SIC87).
ZoomInfo also continues to build out its contact database, reaching 220 million active contacts, with 150 million emails, 65 million direct dials, and 50 million mobile numbers.
“Our enhanced data pipeline brings together the best of both worlds: access to more companies and the assurance that this new information is accurate,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo. “This key expansion of our data allows our customers to access a vast market opportunity, especially among small businesses that are often harder to reach.”
In other news, ZoomInfo has grown its Shoreditch (London) sales team to over 100 reps. Two years ago, all European sales were managed by a six-person team out of the US eastern time zone that began placing calls to Europe at 3 AM.
ZoomInfo also announced expanded technographics for targeting prospects that deploy competitive or complementary offerings.
The Siemens Company Profile as it would display in German.
D&B Hoovers, a global sales intelligence solution that has long been English-only, began a multi-phase process towards becoming a truly global, multi-lingual solution. Most sales intelligence vendors support only a single language, but European vendors Vainu and Echobot support multiple languages for their regional coverage. Last year, when Dun & Bradstreet bought Bisnode, a firm that serves Central Europe and the Nordics, it declared that it would be sunsetting Bisnode solutions. Internationalizing D&B Hoover’s then became a priority.
The D&B Hoovers’ UX already supports 17 languages:
Asian: Chinese (Simplified), Chinese (Traditional), Japanese
Adding international languages transforms D&B Hoovers from an Anglo-centric solution for multinationals and companies based in Anglophone countries to a localized version.
“In terms of personalization, we’re trying to switch this from being a US product that is sold globally to a fully local version of a global product,” explained International Product Development & Strategy VP Adam Leslie to GZ Consulting. D&B Hoovers needs to be a “local product” that supports sales reps selling to local customers, regardless of language. “Historically, it’s been a US product sold in the local market only where the local market user sells to the US and internationally. If the local market user only sells domestically, they haven’t bought Hoovers.”
D&B Hoovers greatly expanded its industry code standards, allowing users to filter companies by global taxonomies (e.g., ISIC), regional (e.g., NAICS, NACE 2.0, ANZ SIC), or national standards:
D&B Hoover’s also supports two proprietary taxonomies: Hoover’s industry codes and eight-digit SICs.
Country-specific industry code descriptions will be displayed in either English or the local language.
D&B Hoover’s Localization Options
Along with expanded taxonomies, D&B Hoovers recently added website searching to identify companies based on their self-descriptions across one hundred languages. Website search has gathered 247 million rows of structured data across 30 million websites and 300 million web pages.
This feature helps identify companies with emerging technologies or positioning (i.e., the evolving three-letter acronyms that firms use for classifying themselves). The feature echoes its Conceptual Search, but instead of identifying companies based on topical references in news articles, it searches global corporate websites.
D&B Hoovers and its predecessor service, OneSource Global Business Browser (GBB), have supported English-speaking multinational teams for two decades. Their content and functionality have always been the deepest for the US, UK, and Canada. Yet, they also provided a robust set of international content:
Global Public (Quoted) Company Financials, Segment Reports, Executive Bios, and Long Business Descriptions.
Financial statements for 15 European countries and global publics. The reports may be viewed in USD, EUR, GBP, and the As Reported currency, with currency conversion rates based upon the period or statement date. Thus, revenue from a 2020 income statement (a flow statement) would be based upon the average conversion rate for the year, while assets from the balance sheet would be based upon the applicable rate for the statement date.
Global family trees
Industry Codes, including US SIC, NAICS, EU NACE, UK SIC, ANZ SIC, and UN ISIC.
Regional screening, including city, postal code, and sub-regions (e.g., state, province, county)
Regional customization for distances (KM vs. miles) and numeric formats
D&B Hoovers expanded its company coverage to 180 million active firms and 216 million active contacts as part of its internationalization. Most of the new firms have between one and five employees. It also increased the number of countries with sub-divisional regions (e.g., counties, provinces), having recently added sub-divisional filtering for the Nordic countries, Denmark, Hungary, etc. Additional countries are planned.
Several enhancements came from local customer research. In many European countries, departmental emails are employed in sales and marketing outreach. These emails lack any personally identifiable information, so they are GDPR compliant. Dun & Bradstreet is adding over seven million “entity-level emails” for European countries, including over three million entity-level emails for the D-A-CH region, 1½ million for the Nordics, and 2½ million for Eastern Europe.
Text searching was enhanced to recognize accents and diacritical marks (e.g., when performing location searches). Leslie called synonymous search with or without special characters a “major ticket to the game.” While it “sounds like a simple fix,” it was “extremely complex.”
As Dun & Bradstreet began its localization research, it realized the importance of small companies and informational depth in the context of national sales vs. international sales.
“We speak to local markets and say, ‘Well, what is it that will help you sell your products and use our products?’” explained Leslie. Dun & Bradstreet’s research found that many customers and prospects sell locally to organizations with five or fewer employees. “That becomes really important now that you can reach them.”
Leslie listed other findings and subsequent upgrades: “We capped the number of contacts at eleven. That’s been changed. We were missing the middle name. That has been changed.”
When I was a product marketing manager at OneSource (2001 – 2010), I explained that we delivered the top N companies in each European country because “you aren’t selling to Polish abattoirs.” That logic made sense when selling to multinationals and exporters based in English-speaking countries. After all, they weren’t selling to Polish slaughterhouses. But this approach fails to meet the needs of sales reps based in Poland, EU industrial manufacturers, or logistics companies.
Localization requires local language support, content depth, national standards support (e.g., industry codes, geographic districts, GDPR), in-language news and triggers (coming in phase II), market knowledge, and in-market sales and support. Dun & Bradstreet also simplified the UI and improved its dynamic display for various screen sizes and devices. The new UI was implemented in September, and 96% of browser users and 98% of CRM users have switched to the updated format.
D&B Hoover’s old and new company profiles.
In-product tutorials also enhance the user experience. For example, if a user utilizes a feature inefficiently or has not used core functionality, the tutorial will provide on-demand coaching. This feedback is also provided to account representatives to provide guidance. The in-product tutorials were launched last summer, and Dun & Bradstreet continues to collect data for honing its training recommendations.
There is also a new onboarding virtual assistant for providing on-demand training. Tutorial translations should be available to users in Q2. Expanded in-product training and virtual onboarding are consistent with the emerging Work from Anywhere expectation of business professionals.
Dun & Bradstreet provided its internationalization roadmap through the end of the year. The firm intends to extend local content, expand time-dependent sales triggers, and support multi-lingual news. New content includes more digitally sourced data, detailed financials, and country-specific datasets such as country export data for Chinese companies, product codes, and expanded tech data for India.
Ostensibly, Phase I, which completed at the end of March, serves as a minimal viable product for localized products (or what Leslie called a “ticket to the game”), and Phase II continues internationalizing the content and expanding localized content.
“We are working with each local market to collect these [data requirements], source the data, transfer to D&B, and load into the product,” said Leslie. Finally, D&B Hoovers will continue to expand its email and direct dial coverage.
Artesian Solutions released Engagement Signals, a set of bespoke rules for its Connect platform. Engagement Signals deliver “a constant supply of highly relevant intelligence and insight on their clients to facilitate advanced prospecting, customer monitoring, efficient onboarding, ongoing assessment of portfolio risks, and automated underwriting.”
Artesian Connect applies customer “Know-How” to structured and unstructured data, identifying “highly targeted calls to action.” Engagement Signals combine triggers with Next-Best-Actions related to accounts.
We make it a priority to listen to our users and evolve our platform to solve their highest value challenges and ability to deliver transformational results. Financial Service organisations are now in a position where they must urgently transform their digital business strategies. With Artesian Connect, modern frontline banking and insurance teams can rapidly merge disparate data sources, create bespoke rules for risk selection utilising rich firmographic data and, most importantly, deliver insight from unstructured data that paints a much deeper picture for next-generation client experiences. Engagement Signals represent a simple way for our users to leverage the power of the Connect Platform through a pre-built set of features and rules.
Rich Clark, Artesian VP of Product Development
Artesian also launched a new Briefing Page that provides a snapshot of a company’s health, financials, and signals. At the top of the Briefing Page are financials and ownership flags, followed by Engagement Signals. A set of tabs below Engagement Signals lets finance and sales professionals review the latest news, data, blogs, tweets, and pinned stories.
The Company Briefing provides current financials and Engagement Signals.
UK-based Sales and Risk Intelligence vendor Global Database is launching company credit checks for nineteen countries. Credit data is gathered via APIs from leading regional European providers of company and credit data.
The new reports include credit scores and limits; payments and inquiries; mortgages, charges, and county court judgments; directors and shareholders; group structures; trading addresses; five-year financials; key performance indicators and ratios; credit score and limit histories; company identifiers (e.g. registration numbers, tax ids, tradestyles), year incorporated; auditor; and document filings.
US data includes UCC (liens), bankruptcies, and payment histories.
Coverage currently spans
Americas: The United States, Canada, Mexico, Brazil
Europe: The United Kingdom, Germany, France, Italy, Benelux, Ireland, and the Nordics
Asia: Japan, Thailand, Vietnam
Credit reports are available for all registered companies in the supported countries. What’s more, coverage will grow rapidly with plans to support 120 countries by the end of the year with “instantly available credit reports.”
“By the end of Q1, we will have a credit report for every single country, including offline reports in areas where company information is much more difficult to get. Essentially, a client will make a fresh investigation request, and our partners will collect this information from on the ground sources.”
Global Database Managing Director Nicolae Buldumac
“We now offer a unified solution to our customers where they can identify their customers, get contact information for key executives, and run due diligence checks on new suppliers,” wrote Buldumac.
Buldumac emphasized that the Global Database platform supports multiple global departments. “All this information is available in one single license, and this will save cost for many companies, as very often you need to pay a license for sales and marketing solution and another license for compliance. Also, not many companies offer such information globally, and this is where we have a USP.”
During Q3, Global Database onboarded Amazon, Vodafone, WeWork, Dyson, and the Italian Trade Agency. Global Database’s business has increased during the pandemic as firms look for more clients, require tools for assessing business risk, and source digital sales and marketing solutions in the absence of event marketing.
The credit risk solution will be offered both as a bundle with the existing sales and marketing platform and as a standalone product. Pricing will depend on volume and countries, with discounts available for bundled subscriptions.
Global Database has sales and support offices in the UK and Moldova.
Dun & Bradstreet recently launched D&B Email IQ, which “allows clients to get some free data from us — a number of free data contacts per month,” said CEO Anthony Jabbour. The service is an automated data exchange with email signature blocks mined in exchange for access to Dun & Bradstreet’s company and contact intelligence.
D&B Email IQ is an Outlook plug-in that displays company and contact intelligence, contact and prospect recommendations, and related companies. Firmographics include address, phone, social links, sizing data, ultimate parent, and D-U-N-S Numbers.
D&B Email IQ users that share signature blocks receive 50 free leads (e.g. additional contacts at a company) per month. Users that only share emails receive ten emails per month. There is also a ten lead bonus for referrals.
D&B Email IQ appears to be a tool for collecting email signature blocks similar to Zoominfo’s Community edition. According to their FAQ, “Business contact data collected via D&B Email IQ may be incorporated into the Dun & Bradstreet Data Cloud and be used to enhance and improve our products by enabling businesses to manage their financial risks, protect against fraud and dishonesty, know who they are doing business with, meet their compliance and regulatory obligations and better understand organizations, industries and markets. Where permitted under applicable law, this information may also be used for sales and marketing purposes.”
Unlike the Zoominfo Community Edition, the Dun & Bradstreet contacts are integrated into the Outlook workflow.
Dun & Bradstreet states that collected data includes emails, meeting invitations, and signature blocks, including “name, job title and department, company name, email address, telephone number, fax number, company address, corporate URL, and social networking URL.”
Dun & Bradstreet is being careful to comply with data privacy rules including GDPR, CCPA, and CASL. The plug-in is blocked in Europe and they are careful not to collect data about EU citizens. To ensure GDPR compliance, records with European emails, phones, or addresses are filtered out of the database so not available for sharing. As GDPR is extra-territorial, it is critical that private data concerning EU citizens not be collected and shared without opted-in permission, even if all of the parties sharing, collecting, and using the data are outside of the EU.
To comply with CCPA, no California mobile numbers are collected. To comply with the Canadian CASL regulations, no Canadian emails are collected.
D&B Email IQ users are likely to be small businesses and job seekers. Larger firms are less likely to permit sharing of emails and signature blocks. Small firms with fewer resources would be more willing to trade signature block intelligence for fifty leads per month. Assuming a value of $1 per record for detailed contact profiles at small firms, the potential market value of the leads is over $500 per user.
ZoomInfo CEO Henry Schuck noted that large enterprises license and integrate a broad set of content from many vendors. They struggle to “stitch” all these disparate content sets together via “a complicated system relying on data analysts, engineers, and product managers.” Furthermore, different analysts manage datasets for other countries, further complicating the situation. “Each one restarts a process of understanding the nuances and integrating, normalizing, matching, managing, and maintaining that unique data source.”
This data sourcing and loading process is “inefficient, costly, and introduces a complex web of operational challenges and compliance vulnerabilities.” Data ends up being siloed and fragmented, reducing its value to the organization. “It has to be integrated, unified, validated, cleansed, enriched, deduplicated, and delivered to the right people and systems, at the right time, in the right form for it to unlock the value it was intended to create.”
Shuck argues that other vendors overly complicate data projects and offer expensive consultations and complex solutions. ZoomInfo’s vision is to be the “first unified, single source of truth for sales, marketing, and all other go-to-market functions.”
“With the data from EverString, ZoomInfo will provide data on virtually every high-level parent company, local parent company, franchise, and satellite office in America. This broader data set enables better search, scoring, and account assignment, and provides greater access to buyers and buying centers.”
CEO Henry Schuck
“The combined ZoomInfo and EverString data asset will be unparalleled in the marketplace,” said EverString CEO J.J. Kardwell. “We’re excited to join ZoomInfo and work together to bring sellers and marketers the most extensive company and professional data that will help make their go-to-market motions even more effective and efficient.”
Kardwell will serve as an advisor to ZoomInfo and will remain with ZoomInfo through the transition.
ZoomInfo is moving to combine the two databases quickly. As it has a track record of acquiring and rapidly integrating datasets, the merged database should be available soon (ZoomInfo declined to provide a target date). In the meantime, customers can already enrich data via a superset of the EverString and ZoomInfo databases. Financial terms were not disclosed, but ZoomInfo indicated the deal was not expected to have a material effect on the fourth quarter.
