Tag: Contacts

Data Axle Expanded Universe

This is part II of my discussion of Data Axle. On Monday I covered the launch of its Audience360 cloud-based data management platform.

B2B data vendor Data Axle announced expanded US content coverage, including additional depth for federal contractors, startups, nonprofits, and medical professionals.  Organizational counts grew five percent, with Data Axle “adding hundreds of thousands of sought-after businesses and millions of new or updated contacts,” with “new attributes [that] are incredibly accurate and reliable,” explained Senior PR Manager Courtney Black to GZ Consulting.  “Businesses can use this data to effectively identify prospects, which is particularly important in the current economic climate.”

New coverage includes 20 thousand more startups, 100 thousand federal contracting businesses, 100 thousand medical professionals, 35 thousand restaurants and bars, 500 thousand nonprofit organizations, and two million other US-based companies.

The medical professionals dataset spans 44 medical occupation titles and 124 specialties.

The federal contracting coverage has long offered ownership flags for veteran, minority, and women-owned businesses.  Data Axle added Unique Entity Identifiers (UEI) alongside the expanded coverage.

Startup profiles include names, address fields, phone numbers, industry codes, corporate email addresses, websites, Twitter, and other social media handles.  The firm recently added a source of technology startups but did not disclose the name.

Nonprofit profiles include EINs (federal tax ids).  As most nonprofits do not earn revenue, the data set focuses on modeled machine-learning employee counts.  Board members are included in the coverage.

Data Axle publishes data on 16.8 million US and 1.1 million Canadian businesses.

Data Axle content spans nearly 18 million US and Canadian verified businesses and 150 million business contacts.  Data Axle also added or updated 10.3 million contact records, with “superior coverages of firmographics, such as industry type, professional specialty, cuisine, and geocoding.”

“All our products benefit from the extended datasets,” explained Data Axle Marketing SVP Kara Alvarez to GZ Consulting.  “Business data is added to Data Axle’s platform in real time as we identify updates, and each of our products and services leverages this central fulfillment platform as do many clients.”

Among the benefits listed by Alvarez were:

  • B2C Link connections offer more contact-to-consumer connections, tying together business and consumer profiles.
  • Data Axle products, including Genie (formerly Sales Genie), USA, Exact Data, and Reference, etc., enjoy expanded business data.  For example, Genie contains “attributes specific to the use cases Genie clients focus on as opposed to the more extensive set available in our data platform.”
  • Data Axle’s standard and custom programmatic audiences “are always current” in any channel.   Partner ecosystem audiences “also benefit as they ingest those updates.”

“At Data Axle, we are constantly seeking to expand the number of records available to our clients while simultaneously ensuring that the quality of our premium verified data remains at the highest level possible,” said Data Axle CEO Michael Iaccarino.  “Our clients count on us for data at scale but also accuracy.  We focus on carefully integrating machine learning into our processes.  However, we will never cease leveraging human verification.  We make over 20 million calls yearly to ensure details and key information are correct.”

Data Axle also gathers consumer data, so its B2C Link dataset benefits from the increased breadth of businesses and medical professionals.

“As a leading provider of consumer data in addition to business datasets, Data Axle plays a vital role in establishing a crucial connection between businesses and consumer profiles,” stated the firm.  “The recent addition of business contacts in Q2 further strengthens this connection.  Data is available separately for organizations looking to build insights between the two datasets or as a prebuilt set of audiences.”

ZoomInfo Joins Databricks Marketplace

ZoomInfo announced another data cloud partnership, this time with Databricks.  ZoomInfo now delivers its B2B intelligence via the Databricks Marketplace, including over 100 million company profiles, 260 million contacts, technographics, and intent data.

“This partnership brings together a pair of billion-dollar industry leaders,” said Databricks President Andy Kofoid.  “Our customers will love having secure, easy access to ZoomInfo’s industry-leading data in the Databricks Lakehouse Platform, and they’ll be able to harness the power of this data to fuel their AI and machine learning processes.  With the latest insights fueling their advanced analytics, our customers can quickly accelerate their revenue growth.”

Databricks enables ZoomInfo B2B intelligence for data engineering, data science, analytics, and business intelligence teams.  The open marketplace, powered by Delta Sharing, allows teams to exchange data assets and automate data updates.  Customers can either license pre-built Data Cubes or work with ZoomInfo’s data services team to design custom Data Cubes.

Delta Sharing is an “open standard for secure sharing of data assets without proprietary platform dependencies, complicated ETL, or expensive replication.”

Off-the-shelf Data Cubes include:

  • Company Data Cube: Firmographic Data purpose-built for Sales & Marketing with over 200 data attributes.  Updated Quarterly.
  • Company Data Cube Add-on: Technographic Data
  • Company Data Cube Add-on: Advanced Attributes.  Advanced Attributes delivers a comparative analysis of department size and strength, technology spend, and a blended measure of department-level sophistication.
  • Hierarchy: Corporate hierarchy linkage data, updated quarterly, contain 55 fields, including ultimate parent, domestic parent, immediate parent, subsidiary, headquarter, individual location, and franchise data.
  • Intent Data Cube: Over 4,000+ standard intent topics for data modeling, scoring, analysis, and other advanced data initiatives.
  • Contact Data Cube: Contact Data, updated monthly.
  • Contact Data Cube Add-on: Job History

“With unlimited access to ZoomInfo data delivered directly to your existing systems of work, you can build a reliable go-to-market data foundation to analyze, predict, and engage with the right accounts to drive revenue,” wrote ZoomInfo.  “By actualizing your total addressable market, pinpointing your ideal customer profile, increasing segmentation accuracy, predicting look-alikes, sharing go-to-market insights, and more, ZoomInfo Data Cubes provide holistic account intelligence for your go-to-market motions.

ZoomInfo is now a certified data provider on the Databricks platform, allowing prospective customers to trial ZoomInfo DaaS.

Other ZoomInfo cloud partners include Snowflake, AWS, and Google Cloud.

“Seamless access to ZoomInfo data helps teams fuel accelerated growth for their GTM teams by unlocking and centralizing insights at scale,” said ZoomInfo Product Management VP Sneh Kakileti. “These insights can power advanced technology applications, such as generative AI-based processes — which are only as good as the data they have access to.  This partnership will help data-centric organizations solve some of their toughest go-to-market problems and win faster.”

Gong Engage (Generative AI + Sales Engagement)

Engage’s generative AI models help personalize customer engagement efforts while streamlining email composition.

Revenue Intelligence vendor Gong unveiled Gong Engage, its entry into the Sales Engagement space.  SEPs have been adding Conversational Sales tools for several years, so Gong adding SEP functionality should not be surprising.  After all, Gong began as a conversational sales solution before widening its scope to Revenue Intelligence.  Also, one of Gong’s top rivals, Chorus, is owned by ZoomInfo, which has been building ZoomInfo Engage for several years.

“Gong Engage serves as a single solution to streamline sales engagement for revenue teams by delivering AI-based sales guidance from the first touchpoint with a prospect to deal close,” wrote the firm.  “Engage helps teams create and accelerate pipeline by delivering increased productivity with AI-driven automation and guidance, high-quality outreach to engage entire accounts, and a single sales engagement solution to streamline revenue workflows.  Gong’s proprietary AI delivers three times more accuracy than off-the-shelf AI models.”

Engage supports core SEP features, including a web-based dialer, workflows, and email templates.  It also sports generative AI models for deal prioritization and extracting call highlights, action items, and outcomes.  AI features include:

  • Call Spotlight, Gong’s generative AI functionality that composes call briefs, account highlights, and action items from sales conversations
  • Automated call outcomes and email response classification that automatically categorizes calls and emails and syncs these insights with the CRM
  • Assisted writing, which helps reps personalize their outreach based on persona

“Engage’s contextual, account-based approach for prospecting and selling exceeds the limitations of traditional lead-based tools that encourage mass outreach with little targeting.  Instead, it delivers a complete understanding of an account, including all touchpoints, relevant CRM information, and conversational history,” stated Gong.

Gong emphasized that it didn’t jump on the generative AI bandwagon following the breakout success of ChatGPT but has been working to integrate generative tools into its platform for over a year.  Furthermore, its focus on sales-focused NLP offers it a leg up on vendors marketing generic ChatGPT tools or lacking years of AI expertise and product development.

“Gong launched in 2016 to harness the power of AI to rid customer-facing people of their day-to-day drudgery.  We have been working with LLMs for over a year and see it as a major breakthrough.  But highly accurate, domain-specific AI that delivers a deep understanding of what’s going on within a sales organization and the next steps needed to win deals is more elusive,” said Gong CEO Amit Bendov. “AI is the core of Gong’s platform, and our new models exemplify the sales-driven advancements we’re bringing to market to help our customers transform their teams and accelerate revenue growth.”

Along with conversational sales expertise, Gong offers Smart Trackers, a set of AI-based customized signals.  Launched last year, Smart Trackers help revenue teams “identify deal risks and opportunities, understand the effectiveness of strategic initiatives, replicate best practices, and get ahead of emerging market needs.”

Gong Recommended Contacts

Engage’s Recommended Contacts feature analyzes historical deal data to recommend contacts for outreach.  It feeds contact data from LeadIQ, Cognism, and Apollo based on target personas.  Recommended contacts may be added to flows (cadences), or sales reps can reach out via email, phone, or LinkedIn.

Engage also displays buying signals from over 120 Gong Collective integrations “to help teams stay on top of their pipeline, no matter where signals are coming from.”

Along with consolidating conversational sales, sales engagement, and revenue intelligence in a common platform, Engage supports partnerships that include LinkedIn Sales Navigator, Chili Piper, and Calendly.

Engage workflow and dashboard features include Pipeline Views for viewing key tasks and insights across open opportunities, an Analytics Dashboard for sales management, and team collaboration tools for sharing and assigning tasks across teams.

“Gong changed how revenue teams build pipeline with our customer-centric AI – now we’re changing how they engage with customers at every stage,” said Bendov. “We have leveraged our market-leading AI technology as the foundation for Gong Engage, which sets the entire revenue team up for success.  Engage is the only solution that harnesses customer interactions at scale to drive high-quality engagement and ultimately, grow revenue.”

Gong Engage will GA this summer.

Rhetorik Neuron360

Rhetorik began as a European technographics vendor but now focuses on broader company and contact intelligence.

B2B Data vendor Rhetorik announced Neuron360, its “AI-enhanced data platform designed to extend and enrich clients’ data-driven solutions, marketing strategies, and talent initiatives.”  AI capabilities include language translation, data normalization, and contact-level lead targeting.

Neuron360 “unifies and integrates” its B2B intelligence, which spans 200 million company profiles, 800 million professional people profiles, and 60 million verified and compliant contact records (e.g., GDPR, CCPA, UK DMA).  Rhetorik also supports international technographics at both the enterprise and worksite levels.

The Professional profiles contain over eighty data fields, including career history, skills, job titles (translated, normalized, and standardized), experiences, and education.  Verified contacts doubles the field count to 160 fields and includes validated email, job title, job function, switchboard and direct phone numbers, employer, and business location.

“The process of taking a profile and converting it to a verified and compliance contact involves a number of steps, including applying our proprietary, AI-driven ‘still in position’ and ‘still in business’ tests, validation tests for job title, company, email, and other details, and the sending of ‘fair processing’ notices,” explained CRO Kevin Savage to GZ Consulting.

While approximately one in four verified contact is a technology title, “the vast majority of the contacts, no matter which functional department they sit in, are technology decision-makers, influencers or users – all of whom have a role in the tech buying process these days,” continued Savage.

Contact information is translated, normalized, and standardized for 46 languages across 164 countries.

Savage emphasized that the “60M contacts are not really the main part of the announcement.  The news is that we now have these datasets all in one place, and we have 800M profiles that can be converted into verified and compliant contacts on request.”

Company profiles include over 150 data fields.  Along with standard firmographics, Neuron360 includes social handles, location-level sizing data, and location-level technographics.  Neuron360 company coverage is global, with 70 million EMEA, 50 million North American, 45 million APAC, and 30 million LATAM profiles.

“With Neuron360, we have combined the power of advanced AI tools with extensive data coverage, empowering our clients to harness the full potential of their data initiatives and fuel their marketing, sales, and talent initiatives with confidence,” said Rhetorik CEO Meredith Amdur.  “Neuron360 brings all the global B2B data needs together in one place with precision, quality, freshness, and breadth.  Our exacting data buyers can choose from a comprehensive suite of data APIs, firehose feeds, online portals, and batch delivery.”

Neuron360 includes a query builder with counts and summarized firmographics presented in both tabular and visual formats.  The query builder also displays the search query in multiple languages, including Python, Node.js, Ruby, Php http v1, and C.  Developers can then copy / paste the query into Postman or other API platforms.

Additional tools include usage tracking and a status page for checking platform uptime.  Documentation includes a data dictionary, schema, field population counts, internal and external values, and summary data (e.g., counts by country, revenue range, etc.)

Neuron360 is available via an API, the Snowflake Marketplace, or bulk delivery.

Vainu’s Nordic Coverage

Vainu’s Nordic Coverage

Scandinavian Sales Intelligence vendor Vainu released a new platform for its Swedish and Finnish databases.  The new platform includes expanded datasets, CRM connectors, usage-based pricing, and an updated UX.

Customers can migrate to the new platform or stay on the old one near-term.  However, future development will only be made for the new one.

The new platform offers a “simplified and unified” UX to “better represent what we offer clients: Actionable and reliable business data,” blogged Vainu Marketer Nikolai Bang.  Changes include a simplified prospecting module for Norway and Sweden and updated profile displays.

The platform includes a new filter architecture that will allow Vainu to “develop new filters in the UI faster as our databases expand with new data sets without compromising the platform’s speed or usability.”

Users can now define custom table layouts for reports which are reflected in the product and when downloading tables.  Users control which fields to display and their order.  In addition, Vainu added a JSON download format.

Vainu’s updated Build a List UX.

As the new platform pricing is usage-based, it includes a usage dashboard that tracks records downloaded and CRM account records matched.

While the old platform supported 400 financial variables, they were “incoherent and unmaintained fields, with duplicates, poor documentation, and poor naming.”  The new standardized financials display “100 carefully picked financial terms,” and financials are segmented for improved display and navigation.

Along with field display, the reports include definitions, making it easier to understand KPIs and how fields are calculated and rolled up.

To help with customer outreach, Vainu added 26,000 GDPR-compliant, human-verified contacts for Finland and Sweden.  Contact records include title, phone number, email, and LinkedIn handle.  Contacts were collected for firms with at least 10M€ (Finland) or 100MSEK (Sweden) in turnover.

Scandinavian Business ID connectors are available for Salesforce, MSD 365, HubSpot, and Pipedrive.  Global Domain-based connectors support Salesforce and HubSpot.

Bang noted that some customers and prospects had found Vainu to be a “significant financial commitment.”  The new usage-based pricing model “helps alleviate this worry” as it “lowers the barrier to entry for trying out data.”

SMB Pricing for one of the Nordic country databases begins at 4,200€ per annum with a 750€ onboarding fee.  The Team level supports one user and includes data updates and workflow triggers for 1,000 accounts.  The Business edition is similar but supports 8,000 updated accounts with triggers for 9,900€.

The Global Business database, which is domain-based, supports up to 10,000 company exports or enrichments and provides full access to the global database.  The Global Database is priced at 12,000€, with each band of 10,000 additional enrichments priced at 1,000€.

Vainu has shifted to a usage-based pricing model that monitors the number of downloaded and enriched records.

Resources

Live Data Series A

B2B DaaS vendor Live Data Technologies closed on a $5 million Series A led by Entrada Ventures with “further participation from firms and individuals with deep backgrounds in data tech.”  Previously, the firm was funded from revenue, but “we raised this round when we saw the opportunities made possible by overwhelming investor interest and support.”

“We have been behind Live Data Technologies since the company’s inception,” said Entrada Ventures Managing Partner and Live Data Technologies Board Member Jason Spievak.  “The core technology has multiple compelling applications across industries and verticals.  The accuracy and quality of job change event detection are mission critical to anyone making informed decisions.”

Live Data focuses on contact changes and ensuring accurate contacts in the CRM.  It maintains data on 70 million contacts and 2 million companies, capturing 30,000 daily job changes from the open web.  Live Data argues that mining this intelligence from the web ensures more timely contacts than traditional data collection methods.

Contact data changes support:

  • Tracking champions as they move to new companies.
  • Highlighting account risk when champions or buying committee members depart.
  • Detecting promotions that create opportunities for success stories, upsell opportunities, and case studies.

“Each go-to-market strategy requires essential ingredients working together like a great recipe.  But, even the most perfect strategy will fall short if the people you put your message in front of are no longer relevant, or you lack up-to-date contact records, to begin with,” blogged Director of Growth Jason Saltzman.  “The bottom line is that business decision-making is done at the human level, and up-to-date contact-level data is essential for successful go-to-market programs.”

The firm will continue refining its DaaS offering and improving its data set and delivery. “Our Series A represents a confirmation that we are building something valuable,” said CEO J. Scott Hamilton.  “We see it, our investors see it, and our customers see it.  With all this recognition comes a pressure to take Live Data to the next level – and, in our eyes, pressure is a privilege.”

6sense Unveils Conversational Email

The new 6Sense Conversational Email Campaign Builder

At the 6sense Breakthrough Conference, 6sense unveiled its new Conversational Email module. Conversational Email employs AI models, psychographics, technographics, intent data, and predictive analytics to deliver “hyper-personalized, hyper-relevant emails to qualify and convert leads to sales meetings.”

Conversational Email supports campaigns across functions and the buyers’ journey. Marketing can send “personalized peer-to-peer nurture emails from multiple AI personas, and Operations can systematize meeting conversion and scheduling for qualified accounts. Sales teams can operationalize best practices and “scale across segments much easier.”

Marketing can also deploy Conversational Email to revive dormant accounts, qualify and convert inbound leads, and boost webinar and event registrations, participation, and follow-up.

6sense claims that beta customers enjoyed a 50% reduction in deal cycle times for marketing-sourced opportunities and a 1.5X increase in average deal size.

“A look at the basic process Conversational AI uses to nurture leads and turn them into sales opportunities.”

AI tools include a Visual Conversation Flow Builder, Email Assistant, and Qualification and Sales Handover. The Email Assistant employs AI to “effortlessly engage the correct buying team members, schedule follow-up based on out-of-office replies, book meetings with the right owners, and send targeted content.”

Dynamic content consists of multivariate blocks tailored to specific keywords, segments, personas, or products for personalizing messages.

Additionally, Conversational Email supports automated workflow triggers based on account buying behavior and contact activity.

“This launch is one of our most significant product updates yet,” said 6sense CTO Viral Bajaria. “Every company has overlooked and underworked, yet high-quality, leads. Critical outreach happens too late or simply never at all, which leads to missed revenue opportunities. The early results from customers in our beta program using 6sense Conversational Email demonstrates the impact: reduction in deal cycles, increase in average deal size, and new pipeline generated. While others in the market focus on sending emails, we are the first to focus on writing relevant emails and responding in ways that lead to more quality pipeline, more efficiently.”

6sense Contextual Targeting improves engagement and recall.

6sense also rolled out Contextual Targeting, which places ads alongside similar digital content. A study by Spark Neuro found that contextually relevant ads generate 43% greater engagement and double the ad recall.

In addition, 6sense offers over 100 new custom contextual topics for B2B marketers. “Advertisers won’t need to settle to use contextual segments that are largely designed for consumer marketers,” stated 6sense.

6sense claimed three benefits to Contextual Targeting. It:

  • Respects user privacy by targeting audiences without using behavioral or data profiles
  • Provides ready-to-use contextual topics built specifically for B2B 
  • Eliminates wasted ad spend on buyers that aren’t likely to engage 

Another new feature is Campaign Forecasting which estimates a campaign’s daily audience, daily impressions, and daily spend. Campaign Forecasting helps marketers assess campaign budget and reach before launching the campaign.

6sense also announced at Breakthrough that a sales intelligence data application would be released in Q1. 6sense, which bought data company Slintel last October, will offer global contact data, intent data (3rd-party data, anonymous web visitor insights), firmographics, psychographics, and technographics. In addition, the “intuitive” UX will provide “actionable insights and [an] orchestration layer necessary to identify, prioritize and engage with accounts in-market.”

“With B2B buying committee members increasingly choosing to remain anonymous through most of their journey, sellers need insight to earlier signals for their sales outreach to be effective. With our latest advancement in 6sense Sales Intelligence, we bring industry-leading intent data, contact data, and AI insights to help sellers efficiently identify priority prospects, personalize their interactions, and take timely action with ease to drive meetings and conversion of pipeline to revenue.”

Amar Doshi, SVP of Product & UX at 6sense

The Breakthrough Conference was billed as “an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently.”

“The Proceed with Confidence focus of our 2022 Breakthrough event couldn’t be more timely. We heard from more than 50 sales and marketing speakers at this year’s event that 6sense Revenue AI is the must-have competitive edge they can’t grow without,” said 6sense CEO Jason Zintak. “B2B companies are losing revenue opportunities and leaving money on the table. To deliver a better buying experience in today’s selling environment, it’s imperative to leverage AI along with pre-intent data, intent data, and predictive analytics to know which accounts are in market to buy your product or service, when and how to target them, and what messages to deliver to best engage.”

ZoomInfo Hits 100M Company Profiles

ZoomInfo continues to build out its company database, tripling its coverage over the past year.  Its most recent content additions are small firms not found on the Internet.  The firm was able to treble its company coverage after acquiring Everstring in late 2020. The expanded coverage improves a core data asset the firm deploys across its four cloud services.

“Now ZoomInfo customers have broader visibility into their total addressable market.  Teams using SalesOS can build more targeted company lists based on characteristics of their ideal customers, driving more accurate segmentation,” stated the firm.  “Users of ZoomInfo’s OperationsOS product will experience increased match rates and can build out more robust and accurate company hierarchies.  MarketingOS users will be able to reach wider audiences through their campaigns and identify more traffic visiting their websites.  And customers of TalentOS will be able to find more qualified candidates in a challenging hiring environment.”

ZoomInfo offers a corporate family tree display that allows users to expand/collapse nodes and drill down to subsidiaries.

Data was sourced from state registries, business registry filings, and licensed data.  ZoomInfo also addressed a long-standing gap in its coverage with 35 million “non-headquarter company locations” (e.g., branches).  Branches are crucial for accurately sizing markets, routing leads, and performing lead-to-account mapping.  For example, if an inbound branch lead, particularly one with a different name than its parent, is not mapped to the parent HQ, it is likely to be misrouted or ignored.

Every ZoomInfo company record contains revenue, headcount, and industry mappings (NAICS and US SIC87).

ZoomInfo also continues to build out its contact database, reaching 220 million active contacts, with 150 million emails, 65 million direct dials, and 50 million mobile numbers.

“Our enhanced data pipeline brings together the best of both worlds: access to more companies and the assurance that this new information is accurate,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo.  “This key expansion of our data allows our customers to access a vast market opportunity, especially among small businesses that are often harder to reach.”

In other news, ZoomInfo has grown its Shoreditch (London) sales team to over 100 reps.  Two years ago, all European sales were managed by a six-person team out of the US eastern time zone that began placing calls to Europe at 3 AM.

ZoomInfo also announced expanded technographics for targeting prospects that deploy competitive or complementary offerings.

Leadspace – SalesIntel Partnership

CDP and DaaS Platform Leadspace deepened its partnership with company and contacts vendor SalesIntel to deliver richer profiles.  The expanded profiles will assist with territory planning, campaign building, and ABM programs, helping convert a “company’s total addressable market into new opportunities and customers.”

Leadspace is promising at least a fifty-percent cut in third-party data licensing expenses for human-verified contacts, firmographics, and technographics.  “This frees companies to reinvest their savings into advanced AI-assisted technologies to fully optimize funnel conversion,” stated Leadspace.

Leadspace aggregates third-party data from over thirty vendors, with data spanning 70 million companies, 240 million buying centers, and 280 million business professionals.

Leadspace delivers “fully-enriched, 360-degree buyer profiles of current and high-performance lookalike customers” that align the company’s territories with its TAM and ICP.  It then activates ABM-derived audiences across multiple channels, including Google Ads, Facebook, LinkedIn, Twitter, and LiveRamp. 

Leadspace offers connectors for major platforms, including Salesforce, MSD, Marketo, Pardot, and HubSpot.

“Leadspace is redefining the performance of B2B sales and marketing teams.  We have over a decade of experience in delivering the most extensible B2B profiles in the industry.  And unlike other offerings, the Leadspace platform is data source agnostic, open, and extensible,” stated Alex Yoder, CEO of Leadspace.  “Companies large and small need and deserve complete and active profiles, but today many companies struggle to keep their profiles up to date and complete.  We’ve worked with SalesIntel for several years, and this expansion in our partnership to include human-verified B2B contacts and technographic data in the Leadspace B2B graph is a testament to their being the leading vendor for the most affordable direct dial and accurate contact data in the industry.”

SalesIntel employs a global research network of nearly 2,000 editors who double-verify its data each quarter, ensuring a 95% accuracy level of its contacts.  It also provides firmographics and technographics.

“At SalesIntel, we are committed to providing the best sales intelligence available for revenue teams of all sizes.  Leadspace requires the highest quality data to fuel its platform, so this partnership expansion comes naturally.  We are honored to be a trusted provider,” said SalesIntel CEO Manoj Ramnani. “With customers having access to accurate contact data and over 200 million technographic data points, they will be equipped with the most accurate insights so they can expand reach, grow pipeline, and increase close rates.”

D&B Hoovers Expands Content

Dun & Bradstreet continues to expand the content it publishes in D&B Hoovers.  Recent enhancements include building out its companies, contacts, and technographics.

D&B Hoovers profiles nearly 250 million unique, active companies and over twenty million corporate linkages, including branch-level links.  New fields include Site Sales, Global Sales, Site Employees, and Global Employees.

Contact coverage also continues to grow, hitting 290 million.  In addition, email and direct-dial fill rates have significantly improved, both growing 9X since Q1 2021.  As a result, D&B Hoovers now provides 40 million emails and 20 million direct dials. 

Build-a-List now supports a Contact Accuracy Score when prospecting for contacts, letting reps “select the email accuracy that’s right for each outreach, lending flexibility for both precision and volume.”  For example, for general campaigns, marketers would select emails with the highest levels of deliverability; still, reps may select lower-scoring contacts when reaching out to their target persona within their ICP.

Other recent enhancements include website content searching, a UI refresh with responsive design, and support for fifteen European and Asian languages.

D&B Hoover’s now provides a broader set of sizing variables for companies and locations.

D&B Hoover’s also expanded its technographics, with company coverage extended by 359% since Q1 2021.  In addition, Dun & Bradstreet grew its technology vendor coverage by 54% and its tracked technology products by 5.3 million.

Along with a deep set of companies and contact profiles, D&B Hoover’s offers public company financials, US SEC filings, UK Companies House filings and DASH reports, European registered company financials, analyst reports, industry market research and overviews, corporate family trees, competitors, company news, intent data, and event triggers.